DELIGHTED BY Desserts Brand Refresh

We could not be more thrilled to announce the DELIGHTED BY Desserts brand refresh today!

Since the launch of our company in 2015, DELIGHTED BY Desserts has quickly grown to the fastest growing hummus brand in America.

We strive to thoughtfully connect and consciously listen to consumer feedback on a daily basis. Insights from these past few years have helped influence this brand refresh.

The new visual identity reflects:

  • DELIGHTED BY Dessert’s purpose of inspiring people to spread their glitter with bold and vibrant new colors and a colorful unicorn that will pop up on all packaging.
  • An evolution from dessert hummus to simply just dessert, DELIGHTED BY Desserts.
  • Refinement of true applications: dips, spreads, or with a spoon.
  • Improved names like Edible Brownie Batter vs. Brownie Batter Hummus to help celebrate the applications.

DELIGHTED BY Desserts Brand Refresh

Click HERE to save this for later.

In addition to the refreshed visuals, we have also launched a new brand tagline.

Be delighted by doing all things with love.

The new tagline not only embodies who DELIGHTED BY Desserts is, but also how we have chosen to show up in the world.

Founder Makenzie Marzluff said,

We have grown, evolved, and trusted the process to lead our brand to this place of a pure and intentional refresh.

The new brand visuals have begun to enter the marketplace and will continue on a rolling basis as existing inventories expire.

We hope you are as delighted by it as we are to share it with you!

You can see more of it and hear us talk about the new changes in a Facebook LIVE show (also launched) today.